Overview Of Program

ISMR B-School is India’s leading business school with an international perspective. ISMR B-School, a place where ideas are born, theories are debated, and business is done. Much more than a source of knowledge, it is a catalyst that can make a difference to the career and personal progression of students. The PGDM course is designed for those who seek a program that mixes theoretical knowledge with the cultures of the workplace; where group work, lectures, seminars, real business challenges and master classes are a natural combination; and where the thoughts of first-class academics, experienced practitioners, fellow students and career experts are valued as part of the teaching and learning experience.

The stalwarts from industry and academia jointly design the Post Graduate Diploma in Management (PGDM) curriculum. This program offered is full-time and in regular mode, rigorous but enjoyable, enhancing students’ brand value in the job market. The program is AICTE Approved.

The core curriculum of the PGDM program is meant to give students the knowledge and skills to succeed in all business-related careers. However, specialization allows the PGDM students to gain deeper insights into specific areas of business education.

The curriculum, comprising six terms, constitutes a judicious mix of core and elective courses. The first year comprises rigorous courses that hone the general management skills of the students. At the end of the first year, students pursue the Summer Internship Project (SIP) spread over six months. The SIP is meant to bridge the gap between institutional delivery of knowledge and contemporary organizational practices.

Program Mission – “Creating Socially and Ethically Conscious Corporate Leaders”

The mission of ISMR B-School’s flagship Post Graduate Diploma in Management (PGDM) program is “Creating Socially and Ethically Conscious Corporate leaders”. We aim to create well-rounded leaders with a cross-functional orientation. Program participants are expected to work with our faculty for achieving the following outcomes jointly:

  • Mastery of the domain with enhanced functional skills
  • Taking initiatives under uncertainty, with minimal guidance and supervision
  • Persisting with unfamiliar contexts, subject matter and platforms
  • Ability to interact and collaborate with people
  • Clearly communicating arguments and listening to feedback, some of which may run counter to one’s views
  • Understanding the need for contribution beyond personal goals and achievements
  • Reflecting while taking decisions, limiting the need to be swayed by short-termism

Specialization Offered

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Marketing Management

A focused course structure equips those interested in this field with the skill set needed to
understand marketing domain.
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Human Resource Management

This course provides students with the skills required for successful human capital
management.
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Finance Management

This specialization is designed to provide students with a strong base in applied financial
management.
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Operations Management

The course structure ensures technological know-how while assisting in industrial practices to equip students to grow further.
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Business Analytics

As a part of the Management Development Programme, Marketing Analytics is a subject which
is offered by ISMR B-School.
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Information Technology

The program aims at creating professionals who understand the business requirements & can deliver technology solutions to execute them.
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Retail Management

The retail sector makes a significant contribution to the global economy.
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Course Curriculum

  • Managerial accounting
  • Economic analysis for business decisions
  • Statistics and quantitative techniques
  • Business communication
  • Demand analysis and forecasting
  • Enterprise analysis and desk research
  • Organizational behavior
  • Basics of marketing
  • Legal aspects of business
  • MS-office
  • E – commerce
  • Business systems and procedures
  • Personality development
  • Cost accounting
  • Quantitative research methods
  • Operations and supply chain management
  • Business process re-engineering
  • Advance excel and modeling
  • Marketing management
  • Human resource management
  • Written analysis and communication
  • Geo – politics and world economic system
  • Business government and society
  • Principles and practices of management
  • Industry analysis and desk research
  • Leadership Lab

Common Subject

  • Strategic management
  • Decision science
  • Financial management
  • Corporate governance
  • Project management
  • Selling and negotiating skills

Specialization

Marketing Management

  • Marketing research
  • Consumer behavior
  • Integrated marketing communication
  • Digital marketing -1
  • Marketing analytics
  • Marketing of financial services -1

Financial Management

  • Financial marketing & Balancing operations
  • Personal financial planning
  • Securities analysts and portfolio management
  • Direct taxation
  • Futures and options
  • Financial analytics

Human Resource Management

  • Competency based HRM
  • Employee relations and labor legislations
  • HR Analytics
  • Lab in recruitment & selection
  • Conflict & negotiation management
  • Labor welfare

Operations And Supply Management

  • Services operations management – 1
  • Supply chain management
  • Planning & control of operations
  • Industry 4.0
  • Inventory management
  • Operation Analytics

Business Analytics

  • Basic Business analytics using R
  • Data mining
  • Marketing analytics
  • Financial Analytics
  • Operations Analytics
  • HR Analytics

Common Subject

  • Start – up & new venture management
  • Management information system
  • Indian ethos and business ethics
  • Enterprise performance management
  • Summer internship

Specialization

Marketing Management

  • Product and brand management
  • Services marketing
  • Marketing 4.0
  • Digital marketing II
  • Retailing analytics
  • Marketing of financial services II
  • B2B marketing

Financial Management

  • Fixed income security
  • Advance financial management
  • Equity research credit analysis and appraisal
  • Indirect taxation
  • Digital banking
  • Business valuation
  • Financial modeling

Human Resource Management

  • Strategic HRM
  • Hr operation
  • L&D
  • Public relation and corporate communication
  • Compensation and reward management
  • Talent management
  • International HR

Operation & Supply Chain Management

  • Quality management standards
  • Services operations management 2
  • Logistics management
  • Total quality management
  • Manufacturing resource planning
  • Six sigma
  • Total production system

Business Analytics

  • Retailing analytics
  • Advanced statistical method using R
  • Machine learning and cognitive intelligence using python
  • AI in business applications
  • Predictive modeling using SPSS model
  • Insurance and healthcare analytics

Common Subject

  • Cyber Laws
  • International Business Economics
  • CSR & Sustainability

Specialization

Marketing Management

  • S & D management
  • Rural & Agriculture Marketing
  • CRM
  • Retail Marketing
  • Current Cases and trends in marketing- I

Financial Management

  • International Finance
  • Corporate Financial Restructuring
  • Financial Laws
  • Fundamental of LT: Products and underwriting
  • Current Cases and trends in Finance-I

Human Resource Management

  • Organizational diagnosis and development
  • Mentoring and Coaching
  • International HR
  • Psychometric, Testing and assessment
  • Current trends & cases in HRM-I

Operations and Supply Chain Management

  • Operations strategy
  • Theory of constraints
  • Service value chain management
  • Strategic supply chain management
  • Current Cases and trends – I

Business Analysis

  • Unstructured data analytics with Hadoop / Big Data / NSQL
  • Foundation in spark and scale
  • Banking Analytics
  • Current Cases and trends in Business Analysis- I

Common Subject

  • Competing in global market
  • Management of non-profit organization

Specialization

Marketing Management

  • Marketing strategy
  • Marketing to emerging markets and bottom of pyramid
  • Current trends and cases in marketing

Financial Management

  • Technical Analysis
  • Rural and market finance
  • Current cases and trends in market

Human Resource Management

  • Labor legislations
  • Designing HR policies
  • Best practices in HRM

Operation And Supply Chain Management

  • World class manufacturing
  • Enterprise resource planning
  • Current cases and trends-I

Business Analytics

  • Data science using spark and scale
  • Telecom analytics
  • Current cases and trends in analytics

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